FONT: Click to reset default text size.  Click to increase text size.
Print Page 
 

Students who pursue the Public Relations track are taught both theoretical foundations and hands-on application learning. Studies include writing strategies and detailed campaigns including analysis of the interests, concerns and attitudes of the various publics served. Focus is on developing skill for making recommendations of the best advertising program through press releases, news, conferences, mail, brochures, employee publications, web sites and the like.


Required Major Courses for Mass Communications Public Relations Track

Course # Course Title Req. Credits
MAC 201 Media & Society - 3
MAC 203 Intro to Electronic Media - 3
MAC 301 Media, Law, and Ethics - 3
MAC 402 Radio Production I - 3
MAC 461 Television Production I - 3
MAC 471 Public Relations Writing - 3
MAC 472 Public Relations Campaigns - 3
MAC 473 Magazine Writing - 3
MAC 491 Internship (repeatable*) + 6/6
JRN 252 News Reporting and Writing I - 3
JRN 253 News Reporting and Writing II - 3
ENG 421 Public Speaking + 3
BSA 341 Principles of Marketing - 3

* - Must be repeated for a total of 12 hours


Select 3 hours from the following:
Course # Course Title Credits
ENG 233 Types of Drama 3
MAC 471 Public Relations Writing 3
MAC 472 Public Relations Campaigns 3
MAC 473 Magazine Writing 3
BSA 200 Survey of Business 3
BSA 301 Principles of Management 3


Select 3 hours from the following:

Course # Course Title Credits
MAC 461 Television Production I 3
DRA 270 Theatre Performance & Play Production (repeatable up to 3 hrs) 3
DRA 271 Acting I 3
DRA 272 Acting II 3


+ - Students must pass the SPEE prior to taking these courses (includes MAC and DRA electives if numbered 300 or above).